5 Things Every Beauty School Should Be Doing on Social Media to Attract Their Ideal Students
Let’s be real. If your beauty school isn't bringing in the right students from social media, it’s not because they aren't out there. It’s because your content isn’t connecting.
Social media is your storefront. Your vibe check. Your first impression. And if you're not speaking directly to the students you want the driven ones, the creatives, the ones ready to turn their passion into a paycheck, and you're missing real admission opportunities.
Here's how to fix it.
1. Know Exactly Who You Are Talking To
You are not for everyone. That’s your advantage. The most successful schools know who they want to enroll.
Are you reaching recent grads who live on TikTok? Moms craving flexibility and freedom? Creatives who never fit in a traditional classroom?
Once you know who your dream student is, your content becomes magnetic.
2. Show What It’s Actually Like
Yes, great visuals matter. But today’s students want more than polished photos. They want to see the experience.
Give them the real moments:
Student transformations
Behind the scenes
What your instructors are like
What the classroom vibe feels like
Celebrations and milestones
People want to feel your culture before they ever book a tour.
3. Speak Their Language
Please retire the brochure talk. No one is inspired by “a fulfilling career in cosmetology.”
Try this instead:
You were made for this
Stop watching tutorials and start getting paid
This is your sign to go for it
Write like you're talking to someone who is ready but needs a little push.
4. Post Videos or Be Forgotten
Reels and TikToks are not optional. If you are not using video, your school is invisible.
Create content like:
Before and afters with trending audio
Day in the life of a student
Why students chose your school
Tour snippets and hands-on moments
Forget perfection. Focus on connection.
5. Engage Like a Human
Too many schools post content and disappear. No replies. No interaction. No community.
That’s a missed opportunity.
Reply to comments
Share student content
Send a quick DM when someone tags you
Be present in Stories
Your audience should feel seen. The more you show up, the more they will too.
Final Word
If you're already posting but not attracting the right students, your messaging needs a glow up.
Every post should speak directly to your people. When done right, they stop scrolling, lean in, and say, "This school gets me."
Show up with clarity. Lead with personality. Build a brand they want to be part of.
Need help putting this into action? Let’s make your social media do the heavy lifting and bring the right students to your door. Just say the word and we will be by your side.
