10 Digital Marketing Strategies Beauty Schools Should Be Doing in 2025 to Get More Students
Let’s face it—2025 is not the year to “wait and see.” If you want more student enrollments, more tour bookings, and more awareness for your beauty school, your digital marketing strategy needs to be sharper than a fresh pair of shears.
At Beauty Industry Pro, we work exclusively with beauty brands, and we know what moves the needle. The industry is evolving, and so are your prospective students. Here’s what your beauty school should be doing right now to stay ahead and stand out.
1. Own Your Search Results (Google Business Profile is Non-Negotiable)
If you’re not showing up when someone searches “beauty schools near me,” you’re invisible. A fully optimized Google Business Profile with updated photos, keywords, reviews, and links to schedule a tour is your first (and often best) chance at a great first impression.
2. Run Targeted Meta Ad Campaigns That Actually Convert
Spray-and-pray ads won’t cut it. Your Meta (Facebook + Instagram) ads should be designed with specific audiences in mind—high school seniors, career changers, and recent grads—each with tailored messaging and a clear call-to-action to book a tour or download your admissions guide.
3. Showcase Your Students as the Stars
Real content, real people, real results. Highlight student transformations, class projects, and success stories. This kind of user-generated content not only builds trust, it speaks directly to your future students' goals.
4. Implement a Lead Nurture Funnel That Works While You Sleep
Getting leads is one thing. Converting them is another. Use automated email and SMS sequences that welcome new leads, answer common questions, showcase graduate success, and make it easy to schedule a visit or apply.
5. Embrace Reels, TikToks, and Short-Form Video
Short videos are the new résumé. Use Instagram Reels and TikTok to highlight your culture, facilities, student work, instructor tips, and behind-the-scenes fun. You’re not just teaching beauty—you’re building community.
6. Dominate Local SEO with Blog Content That Ranks
You need more than a landing page. Create blog content that answers search questions like “How long is cosmetology school?” or “Best esthetician programs in [your city].” It boosts your organic reach and positions you as an expert.
7. Offer Downloadable Admissions Guides & Checklists
Make it easier for prospects to say yes. Create a simple admissions guide or “Beauty School Starter Checklist” they can download in exchange for their email. It's the perfect lead magnet—and it positions you as helpful and organized.
8. Ask for (and Showcase) Student Reviews
Let your students and alumni do the talking. Actively collect and share reviews on Google, Facebook, and your website. A glowing testimonial from a recent graduate is worth more than any paid ad.
9. Retarget Website Visitors with Strategic Ads
If someone visited your site and didn’t take action, don’t lose them. Retarget them with ads that re-engage—whether it’s a testimonial video, upcoming tour dates, or an application reminder. Warm traffic = high conversions.
10. Prioritize Google Reviews—They Boost Trust and Local SEO
Think of Google Reviews as digital word-of-mouth. When prospective students are comparing schools, your star rating and recent feedback can be the deciding factor. But it’s more than just credibility—Google rewards schools with consistent, high-quality reviews by boosting their visibility in local search results. Encourage every happy student and graduate to leave a review, and make it easy with direct links and gentle reminders. More reviews = more trust = more tours booked.
Ready to Attract More Students in 2025?
Digital marketing is no longer optional. It’s your school’s storefront, salesperson, and student success spotlight all rolled into one. If you're ready to level up your digital strategy, Beauty Industry Pro is here to help.
We don’t just know marketing. We know beauty education.
📲 Let’s grow your enrollment—schedule a free strategy call with our team today.
